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About Seaside Threads

Seaside Threads was born from a love of creativity, craftsmanship, and the rich traditions of working with fiber and textiles. Our journey began in 2021 with Hazeltine Heritage Farms, where our family raised sheep and sold premium black organic wool. What started as a small farm venture quickly became a passion for all things fiber arts.

At Hazeltine Heritage Farms, we welcomed visitors to experience farm life firsthand through baby lamb feedings, educational events, and hands-on opportunities to learn about wool production. We spent countless hours caring for lambs, processing wool, felting, knitting, and exploring the incredible journey from fiber to finished product. Those experiences taught us the value of quality materials, attention to detail, and creating products that tell a story.

Today, that same passion lives on through Seaside Threads. Based in Cardiff-by-the-Sea, California, we specialize in custom embroidery, personalized apparel, embroidered hats, sweatshirts, tote bags, and unique gifts that celebrate schools, businesses, teams, alumni communities, and coastal living.

For founder Jennifer Gordievsky, returning to North County San Diego feels like coming home. Jen was born and raised in nearby Solana Beach, and after years away, her family is thrilled to be back along the coast that inspired so many childhood memories.

Every item we create combines our appreciation for traditional textile craftsmanship with modern embroidery techniques. Whether we're stitching a custom logo, a meaningful school design, or a personalized gift, we believe great products should be thoughtfully made and built to last.

Thank you for supporting our family-owned business. We are honored to help bring your ideas to life—one stitch at a time.

~ Seaside Threads ~


Custom Embroidery • Personalized Apparel • Coastal Style • Family Crafted

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